For Selin's debut US tour, I served as the Creative Director, overseeing every aspect of the creative process. My role encompassed designing and producing a wide range of merchandise, including apparel and accessories, and developing a dedicated e-commerce site to showcase and sell these items. I also created a suite of promotional materials, such as posters, flyers, and stickers, and crafted engaging social media content to generate buzz and connect with fans. Through meticulous design and strategic planning, I ensured that every element reflected Selin's unique brand and enhanced the overall tour experience.